Customer empowerment
Digital banking
Orabank is committed to offering a complete digital offre reinforcing the empowerment of customers in their relationship with the bank. Orabank is implementing a digital policy designed not only to satisfy the needs of an increasingly connected, mobile customer base eager for innovative banking and financial services, but also to penetrate new niches of unbanked customers.
Today, it’s all about bringing service right to the customer; they no longer systematically visit branches and expect to be able to access services from wherever they are, as long as they have an internet connection.
For the year 2022, Orabank Benin offre the possibility of applying for school credit online. School credit is an offre offered to parents to meet expenses related to the start of the academic year: enrolment, re-enrolment, purchases of supplies and equipment, etc.
In November 2021, Orabank Côte d’Ivoire and Wave Côte d’Ivoire signed a partnership agreement to establish the terms and conditions for the distribution of electronic money issued by Orabank through the provision of Wave Services to customers.
Several of the group’s banks have dematerialized bank statements, including Orabank Benin in September 2020, which no longer issues monthly bank statements in paper form, but only in digital format.
Social inclusion
Inclusive digitalization
The Orabank Group is committed to contributing to the bancarization of African populations to enable social inclusion. Digitization is a growth lever to collect more deposits and the Orabank Group wishes to take an important position in the bancarization and financing of economies in sub-Saharan Africa by being a responsible economic citizen player. Insofar as large populations are still far from our services, the Orabank Group must promote economic and financial integration, thanks to new technologies that are becoming firmly rooted in usage.
The deployment of our digitalization strategy enables us to reach a wider target while diversifiing our sources of income. In the sub-Saharan region, we can expect a major boom in financiarization via mobile. We are positioning ourselves in this new customer segment with more adapted products. Orabank’s strategic ambition is to build a profitable, efficient group that is a pleasure to work for, serving customers for whom it finds innovative solutions, including those with low incomes… Through our finance, we want to contribute more to creating local wealth and jobs.
The first phase of digitalization has begun in Togo with the launch of the omnichannel KEAZ platform. It offre a range of internet banking products for retail and corporate customers, but also offers a mobile app and Agency Banking platform for distributors or sub-agents. The “My KEAZ” mobile application is available on the Apple and Google Play stores and also has a USSD interface for non-smartphone phones. Orabank Togo has launched the Student Package, an all-in-one set of products and services for students living in Togo and attending a local university or school. The Student Package comprises the following products: a simple savings account, a Keaz Visa card, SMS Banking, e-statement and access to the My KEAZ application.
In 2021, cell phone operator Moov Africa, in collaboration with Orabank Chad, has launched a service enabling Orabank customers to buy smartphones on credit, from a wide range of devices offered by Moov Africa.
In 2022, Orabank Côte d’Ivoire, in collaboration with the Plateau commune, launched its “Plateau Access” bank card, aimed at digitizing Plateau town hall services and related activities.
In our Group, information security is part of an approach to controlling operational risks and is one of the major vectors of our commitments to our stakeholders. It’s also everyone’s affaire!
Salif SOW
Chief Information Officer
Computer security
Orabank is committed to guaranteeing a high level of security and fiability for its systems and stored information. In an increasingly restrictive context from a legal, regulatory and contractual point of view, and in the face of threats linked to cybercrime, the security and availability of the Group’s information assets and underlying information systems are becoming strategic to the Group’s performance.
The Group must be able to guarantee its shareholders, customers and employees the security and fiability of its systems, while retaining the agility necessary for its development. To meet these challenges, the Orabank Group has adopted an Information Systems Security Policy applicable to all Group entities, providing a common, consolidated vision of the security of our assets.
It is a strategic issue for our Group, and one of the major vectors for ensuring that we meet our commitments. It gives rise to thematic policies and directives that fix the functional safety rules. All Group personnel are therefore mobilized and committed to supporting the safety policy and ensuring the continuous improvement of the ensuing processes. In addition, some Group entities have launched operations to fiabilize their databases. For example, Orabank Togo has launched a vast operation to update the personal and non-financial data of all its customers afin order to improve its services.